Google Cloud's annual launch event. Gemini model updates, Vertex AI, and enterprise AI customer stories.
Google Cloud Next is Google's flagship enterprise cloud conference, held each April at the Moscone Center in San Francisco with simultaneous regional events in Singapore (Google Cloud Next APAC) and other markets. Next is where Google announces its most significant enterprise cloud and AI product launches — the 2025 edition introduced Gemini 1.5 Pro enterprise availability, Google Workspace's expanded AI features, and the AlloyDB AI extension for vector search.
For teams on Google Cloud infrastructure or evaluating GCP for AI workloads, the APAC edition in Singapore — typically held 6–8 weeks after the US event — is the most relevant venue. It features APAC-specific sessions on compliance with MAS Technology Risk Management guidelines for Google Cloud deployments, regional data residency options, and case studies from Singapore, Indonesia, and Japan enterprises.
Google Cloud's AI positioning is strongest in multimodal (Gemini), search augmentation (Vertex AI Search), and data analytics (BigQuery ML). Enterprise teams that have standardised on Google Workspace will find the Workspace AI announcements at Next the most immediately actionable for productivity and workflow automation use cases.