Key features
- Guru Answers — AI-synthesised responses from knowledge base for support and sales queries
- Browser extension — contextual knowledge surfacing based on active application
- Slack and Teams integration — knowledge search without leaving messaging workflows
- Verification workflow — knowledge ownership, review schedules, and verification status
- Duplicate detection and knowledge health monitoring
- Integrations with Zendesk, Salesforce, Hubspot, Confluence, Google Drive
- Analytics — knowledge gap identification and content usage tracking
Best for
- APAC customer support teams needing verified product and policy knowledge during ticket resolution
- B2B sales teams requiring fast, accurate competitive and product information during customer conversations
- APAC enterprises with fragmented knowledge across multiple platforms needing a unified query layer
- Organisations where knowledge accuracy and verification is critical to customer outcomes
Limitations to know
- ! Designed for knowledge consumption, not complex project documentation — limited database/table functionality
- ! Best value for customer-facing teams; less differentiated for pure internal documentation use cases
- ! Content creation workflow is lightweight — not suitable as a primary document authoring platform
- ! Free plan limited to 3 users; team features require paid plan
About Guru
Guru is an AI-powered knowledge management platform designed for customer-facing teams — sales, customer support, and account management — who need fast access to accurate, verified information during customer interactions without leaving their existing tools. Where general wiki platforms (Confluence, Notion) require users to switch context and search, Guru surfaces relevant knowledge proactively within Slack, Salesforce, Zendesk, and browser workflows.
Guru's differentiation from general wiki platforms is in its focus on verified knowledge: content in Guru is explicitly owned, reviewed on schedules, and marked as verified — ensuring that customer-facing teams are accessing current, approved information rather than outdated documentation that no one has updated. For APAC customer support teams where outdated product information or policy misunderstandings cause customer escalations, Guru's verification workflow directly reduces support quality issues.
Guru's AI capabilities include AI-generated answers from the knowledge base (Guru Answers — synthesising knowledge from multiple Guru cards into a direct response), intelligent search across connected knowledge sources, and duplicate content detection that identifies when similar information exists in multiple cards. For APAC enterprises where knowledge is fragmented across Confluence, SharePoint, Google Drive, and informal Slack messages, Guru serves as the structured layer that makes enterprise knowledge queryable and actionable.
Guru's browser extension is particularly valuable for APAC sales and support teams working across multiple applications: it surfaces relevant knowledge cards contextually based on the page or application the user is viewing — proactively showing relevant product information when a sales rep is on a prospect's website, or surfacing the relevant troubleshooting guide when a support agent opens a ticket.
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