Key features
- AI Video Messages — personalised video at scale with AI-customised introductions per recipient
- Sales prospecting video — one-click recording and sharing from Gmail, Outlook, Salesloft, Outreach
- Engagement analytics — per-recipient view time, completion rate, and rewatch data
- CRM integration — Salesforce, HubSpot, Salesloft, and Outreach native connections
- Video hosting — branded video player with custom CTAs for marketing video content
- AI script generator — AI-drafted video scripts from prospect briefing inputs
- Team analytics — leaderboard and usage reporting for sales team video adoption
Best for
- APAC B2B sales teams doing outbound prospecting where personalised video outperforms cold email
- APAC enterprise account executives managing complex deals where personalised communication differentiates
- B2B marketing teams hosting product demos, webinar recordings, and customer stories with engagement tracking
- APAC sales development representatives breaking through high-volume prospect inboxes with video
Limitations to know
- ! Sales use case focus — less suitable for internal team communication (Loom is better for that)
- ! Full analytics and CRM integration require paid plan — free tier is limited for sales team workflows
- ! AI personalisation at scale requires video scripting discipline — poorly scripted templates produce poor personalised output
- ! APAC language support for AI script generation is English-primary — Japanese/Korean sales teams need manual scripts
About Vidyard
Vidyard is a B2B video platform purpose-built for sales and marketing use cases — enabling APAC sales development representatives, account executives, and marketing teams to create personalised video messages for outbound prospecting, pipeline nurturing, and customer communication, with engagement analytics that show who watched, how much, and what they rewatched.
Vidyard's differentiation from Loom (a general team communication tool) is its sales and marketing specialisation: the platform is designed for video that is sent to prospects and customers externally, with the CRM integrations, engagement tracking, and personalisation features that B2B revenue teams require rather than the internal team communication features that Loom prioritises.
Vidyard's AI capabilities include AI Video Messages — which allows APAC sales representatives to create personalised outbound videos at scale by recording one video template and using AI to customise the introduction and name reference for each recipient — AI script generation (providing AI-drafted video scripts from a brief description of the prospect's situation), and AI-powered thumbnail selection (optimising video thumbnails for maximum click-through rate in email outreach).
For APAC B2B sales teams operating in relationship-oriented APAC markets — where personalisation and demonstrated effort are significant trust signals in the sales process — Vidyard's personalised video outreach enables sales development representatives to stand out in crowded prospect inboxes. APAC enterprise prospects who receive a 60-second personalised video walkthrough of a relevant use case respond at meaningfully higher rates than those receiving template email outreach, because the video demonstrates the research and intent that APAC relationship-based selling requires.
Vidyard's CRM integrations — native connections to Salesforce, HubSpot, Salesloft, and Outreach — enable APAC sales teams to send Vidyard videos directly from their sales engagement platform, track video view events as CRM activities, and trigger follow-up workflows when prospects watch a video past a defined threshold. The ability to see that a Singapore CFO watched 90% of a product overview video twice is a buying intent signal that justifies immediate outreach from the account executive.
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